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A referral based business - part
4
Reaching Prospects: Multiple
inroads to your company
I'm amazed that the more I
learn about marketing the more I realize that it hasn't changed. That's because
marketing always deals with 1 constant thing: human nature.
If they don't find you, they'll never buy from
you.
One of the critical parts of building a referral
based business is getting people to know about you and getting people to talk about
you. In the marketing biz this is referred to as MCM, or Multi Channel
Marketing.
read more...
Six Parts Of
A
Referral Based Business (part 3)
Content: providing great free info
I'm going to lay out 3 benefits to you for providing great
free info to prospective clients and then give you some ideas to run with. Here are the 3
benefits you get with providing tons of free info:
- Free is great - paid is better.
- The “I owe you” syndrome.
- Pre-sell your clients
Here are the benefits explained....
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