Email Marketing

I have been a complete moron in the past because I didn’t do email marketing.  Don’t make the same mistake.  And like the old proverb say “No matter how far down the wrong road you’ve gone… turn around.”  

Businesses NEED to be using email marketing.  Email marketing is simple.  It’s uber-cheap.  Email is one of the most modern means of communication.  And it has lots of built in benies.

Email marketing is one of the most powerful and low cost ways of reaching clients and customers.  Here’s how…

Direct mail (sending letters) costs about $1.00 to $2.00 PER LETTER when you count paper costs, postage, etc.

Email costs almost nothing.  And you can send it as often as you want.

Do I have your attention?  I hope so.

If you were to send out 1 letter to your top 200 customers or prospects it might cost $200.  So let’s do the math.  How much do you contact your customers? 1 letter is equal to 100% of your contact.

If you emailed your top 200 customers or prospects every week for a year it might cost $200.  With our above math, you just contacted your customers 52 times over a 1 year period.  That’s a 5100% increase in communications for the same price IF you use email instead of direct mail.

Do I have your attention?  Are you using email marketing?

There are costs with email marketing.  You can call me to discuss those costs.  But they are substantially lower than any other form of communication.  If you aren’t using email marketing, you are wasting one of the best opportunities to grow your business today.  I’m not saying it’s a bad idea to skip email marketing. I’m saying it’s a horribly insane idea to pass it up.

Don’t make the same mistake I did and pass on email marketing.  Start email marketing for your business today.  We can help.  Contact TCI to start your next email marketing campaign.  We can help you avoid the many mishaps and issues with email marketing… and keep you legal while you’re at it.