Marketing Services
Here at TCI we offer a variety of Marketing and Advertising services. Please contact TCI for more information at 970-903-615.
People often think that marketing is advertising or sales. Marketing is not Advertising. Marketing is not sales. Marketing is anything your business does in order to make a sale. A Marketing Consultant will provide technical and statistical research about your business that will almost guarantee you achieve greater success. Let me give you a picture to help illustrate what we as a Marketing Consulting agency can really do for you…
Case Study #1 -
Would you spend $200 to make $5,000?
I would.
While meeting with a service based client we discussed mailings. We easily discovered that if he sent postcards to his clients 1 – 2 months ahead of time he received an additional average of $5,000 in sales for seasonal related work. It cost him about $200 to send out each seasonal mailing.
Client investment: $ 200
Return on Investment: $5,000
R.O.I. % 2,500 %
Case Study #2 -
Would you spend $4,000 to make an additional $30,000?
I would.
While discussing Sales Reps for a certain business we were able to come across $30,000 of potential missed income. Analyzing their sales force we discovered that one sales person closed approximately 300% more of follow up sales calls than other sales reps. This number is somewhat deceptive since other sales reps closed a great number of first times sales calls and all sales reps closed approximately the same dollar amount of sales each year. The company had no system for follow up sales calls. By analysing follow up sales calls they could develop a procedure to increase their follow up sales call closure rate. By closing more follow up sales calls the company would receive an estimated $30,000 in additional sales.
Est. Client investment: $ 4,000 (to analyze and implement sales rep education)
Est.Return on investment: $30,000
R.O.I. % 7,500%
Case Study #3 -
Would you spend $8,000 to make an additional $124,000?
I would.
This deals with copywriting. Copywriting is the professional writing done in a sales letter or other communication from a company. Analyzing the sales copy for an advertisement in a magazine resulted in various ideas for changing the sales copy. Adding 1 additional word to the headline and names to the testimonials resulted in increased sales of 176% above what the original sales letter performed. If the first sales letter generated an estimated $45,000 in sales, then the second sales letter would generate $124,200!
Est. Client Investment: $ 8,000
Est. Return on Investment: $124,200
R.O.I. % 1,552.5%
This is why people should consider marketing. Marketing delivers trackable results to grow your business.
If you don’t care about business success, then forget about marketing. If you want your business to succeed… then you need to market your business.
Call us for your FREE consultation at 970-903-6515. We provide you with a FREE consultation in order to see if we can help your business grow and if we want to work with you. Believe it or not, we don’t work with everyone. We have to believe in your business and we have to believe that you have what it takes to succeed. If you think you have what it takes… call us today.
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