Medicine and
Marketing:
A Perfect Reason to See a Doctor...
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The sick and healthy business both need a
doctor.
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Marketing is a huge part of any business success. As Steve Schlagel has said, “Marketing plus anything means a
lot of money.” But there's something more you NEED to know before you take your money to the bank...
Certain businesses succeed better at certain times. It's just a fact of life.
In an economic depression, companies flood the doors of financial advisers because they want to save their hard
earned cash. Businesses like CPA's, CFP's and Business consultants usually do better in hard economic times while
businesses like construction and the building trades usually rake in the cash during an economic boom.
What does this mean for your business?
You need to take time to consider your business and your goals. Any business can succeed, but would you rather
make business easy or hard? If you choose the wrong business you may just find yourself working late hours and
weekends to make ends meet.
You already have an established business. What can you do?
Congratulations on your business! Simply having a business is a big step. If this is one of those times you find
yourself on easy street with business rolling in you should highly consider marketing. Marketing can help get you
more customers, and make you more profitable.
Lets say you own a department store. What is the most profitable clothing to sell? The only way you can know
this is with marketing. Marketing will track the results of each type of clothing you sell and find out what is
most profitable. Sell more of whats profitable and you make more money. It's that simple. You may find you sell a
lot of earrings on a display by the front counter. This sort of product is often referred to as a “back-end”
product. People come in for clothes and end up buying earrings. Those earrings might actually bring you in a much
higher profit margin than the huge sock inventory you've been maintaining. Why not devote a lot more to earrings
and a lot less to socks? There are some calculations to make this decision responsibly, but you may just find you
can make a lot more sales without necessarily having more clients or more overhead.
If this is one of those times where your business is struggling... you should be marketing. You need to find out
how to make more money and stay in business. When business is good you have money rolling in and you may not think
about marketing... but when business gets bad you may think you can live without marketing. Don't make that
mistake.
A healthy person can benefit from a doctor because a doctor can help them eat better, be healthier, live longer,
and have a higher quality of life. A sick person NEEDS a doctor to get better. Unfortunately doctors are not
miracle works and even with the utmost care some people die.
In the same way both a successful business and a struggling business can benefit from marketing. But marketing
professionals are not miracle workers and can't raise your business from the dead.
Should you still seek the advice of a doctor even though they can't guarantee good news all the time? Yes. And
should your business seek a marketing professional? That goes without saying.
...Back to the Marketing
Articles
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