Video Marketing

Online videos are fantastic marketing tools! They’re easy to watch and allow customers to get to know you! Provide great information, while easily sharing your video to your networks and search engines.

The truth is that most content today going online is video.  Reports have indicated that over 60% of all new content on the internet is video.  With sites like vimeo and youtube, it’s no wonder.  People WANT to watch videos.  And that’s why video marketing is so very effective.

Video is an awesome way to draw people in and engage them with your marketing message.  And it doesn’t have to be expensive either.  Here at TCI we can put together marketing videos for business starting at $100.  

Having a series of videos is the best way to promote your company with video marketing.  At the very least we recommend having a monthly budget and scheduling a series of at least 12 videos (1 per month).  This makes having an effective video marketing campaign affordable for any business.  A project like this starts around $100 per month.

For those companies able to afford a medium sized video campaign the budget isn’t much more.  First we create a professional introduction you can use on each video.  This adds $500 to $2000 to your project.  Then we create a monthly schedule of 2 to 3 minute videos to add every month.  Third we promote these videos across the many video web sites across the internet creating multiple back links to your web site.  All these videos can easily be added to your web site.  A project like this starts around $350 per month plus the fees for the video intro.

For those companies who understand the value of a robust video marketing campaign, costs start at $500 to $1,000 per month.   It’s pretty much the same as above, but on a regular weekly basis.

You can always try to do video marketing yourself.  All you need is a video camera and some video editing software… but there is a big learning curve.

I have provided very low budget costs here.  Your costs may vary.  But the cost of video marketing today is comparable to any other form of marketing and advertising.  This will give a general outline of video marketing and what it will cost for you to do it effectively.